This is a WWF ad about climate change dramatically showing how if we don't destructive habits that out race could evolve to fit our new habitat. Williams C.R.A.P. method: Contrast, Repetition, Alignment, and Proximity has a lot t do with this ad.
First, the contrast is displayed in the way that the lighting is on the "fish-man(-thing)" and the background is gray and dull - putting emphasis on the fore figure. Next, is the Repetition, the way that the ad repeats "change" helps to point out that if we don't change something - its consequences will affect us. Alignment helps to show that the fish-man-thing is ugly and that it is surely something you don't want to be - it's dead center and huge. Lastly, the proximity holds a rushed tone, eluding to the fact that we have to do something, and pretty soon.
We read this article to help us to bring something into light, to put emphasis on something. Not in pictures but in our writing too. Williams has a great understanding how to do so with his C.R.A.P. method - he is a good writer to read from on this subject.
...and we had to.
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